An Interview with Digital Strategy Expert Ulrich Buckenlei (MBA)
Ahead of MWC 2024 in Barcelona: Ulrich Buckenlei’s Vision for Extended Reality, AI, and the Metaverse
The Mobile World Congress (MWC) 2024, taking place from February 26 to 29 in Barcelona, is recognized as one of the world’s leading platforms for innovations in mobile technology and digitalization. Ulrich Buckenlei, a renowned digital strategy expert and CEO of Visoric, as well as the creative genius behind the XR Stager® team, will be there to share insights into the latest developments and future directions in Extended Reality (XR), Artificial Intelligence (AI), and the Metaverse.
The XR Stager® Cloud-Solution Platform, developed by Visoric GmbH and launched in early 2023 after years of development, is revolutionizing how companies design, implement, and scale Extended Reality experiences and corporate metaverses – all without the need for deep design or programming knowledge.
In an exclusive interview, Ulrich Buckenlei offers a preview of the ambitious plans and the future of extended reality, AI, and the Metaverse that will be presented at MWC 2024.
XR Stager NewsRoom Editorial and Digital Strategy Expert in Conversation: From left to right, Nataliya Daniltseva, editorial leader of XR Stager, next to Ulrich Buckenlei (MBA), the digital strategy expert.
Interview with Ulrich Buckenlei (MBA), Digital Strategy Expert and CEO of Visoric
XR Stager Newsroom Team:
Mr. Buckenlei, how do you view the “5G and beyond” developments in terms of the future of connectivity?
Ulrich Buckenlei:
The evolution from 5G to 6G and beyond will enable a more seamless, efficient, and personalized user experience. These technologies will lay the foundation for innovative applications in smart cities, autonomous driving, and IoT, fundamentally changing our world.
XR Stager Newsroom Team:
How will the networking of everything affect our daily life and work?
Ulrich Buckenlei:
The increasing connectivity is driving the development of smarter living and working environments where technology proactively meets our needs. This promises not only enhanced comfort but also the potential for significant improvements in energy efficiency and security. As we approach this new era, it’s crucial to critically assess how these changes will affect our daily lives and address challenges related to privacy and human interaction.
XR Stager Newsroom Team:
What AI advancements were highlighted at MWC, and how will they be implemented?
Ulrich Buckenlei:
Notably, developments in generative AI that can be used for personalized customer experiences, business process optimization, and even creative purposes like design and content creation were particularly remarkable.
XR Stager Newsroom Team:
How does digital transformation accelerate Industry 4.0?
Ulrich Buckenlei:
Digital technologies like IoT, cloud computing, and AI enable unprecedented connectivity and automation in the industry, leading to more efficient production processes, reduced costs, and increased flexibility.
XR Stager Newsroom Team:
Can you name some “game-changer” technologies that will shape our future?
Ulrich Buckenlei:
Beyond AI and IoT, blockchain, quantum computing, and extended reality are technologies that will bring about significant changes, especially in areas of security, data processing, and immersive digital experiences.
XR Stager Newsroom Team:
What role do you see NVIDIA and its partners playing in transforming the telecommunications industry?
Ulrich Buckenlei:
NVIDIA is driving innovation in the telecommunications industry with its AI and computing solutions, particularly by improving network efficiency and enabling new services such as AI-powered applications and edge computing.
XR Stager Newsroom Team:
What potential does the Industrial Metaverse offer for businesses?
Ulrich Buckenlei:
The Industrial Metaverse allows companies to simulate, visualize, and optimize processes, leading to improved design decisions, training methods, and customer interactions.
XR Stager Newsroom Team:
What developments in XR hardware are particularly exciting?
Ulrich Buckenlei:
Advancements in wearable and immersive XR devices, especially in reducing size and weight while improving performance and comfort, are notably significant.
XR Stager Newsroom Team:
How does MWC differ from CES in terms of presented technologies?
Ulrich Buckenlei:
While CES covers a wide range of consumer technologies, MWC focuses more on mobile technologies, telecommunications, and related industry innovations.
XR Stager Newsroom Team:
What does the introduction of Apple Vision Pro mean for the XR market?
Ulrich Buckenlei:
Apple Vision Pro could be a catalyst for XR consumer acceptance, offering high-quality immersive experiences and setting standards for usability and design.
XR Stager Newsroom Team:
How does Magic Leap 2 influence the development of Augmented Reality?
Ulrich Buckenlei:
Magic Leap 2 demonstrates the maturity of AR technologies, with enhanced visualizations and user experiences designed for professional use. It expands the possibilities for businesses to use AR for training, design, and customer service.
XR Stager Newsroom Team:
How will the partnership between NVIDIA and ServiceNow change the telecommunications industry?
Ulrich Buckenlei:
This partnership promises to boost network operation and customer service efficiency through AI use. It shows how AI can drive process automation and improve decision-making.
XR Stager Newsroom Team:
What challenges and opportunities do you see for companies in digital transformation?
Ulrich Buckenlei:
Companies face the challenge of constantly adapting to new technologies while simultaneously training their employees. Opportunities lie in optimizing operations, accessing new markets, and improving customer interactions through digital solutions.
XR Stager Newsroom Team:
How do AI-powered network solutions shape the future of mobility and connectivity?
Ulrich Buckenlei:
AI-powered network solutions enable adaptive and optimized network performance, crucial for supporting future mobile technologies and applications, including autonomous vehicles and IoT devices.
XR Stager Newsroom Team:
Finally, how will the role of humans change in a work world increasingly characterized by AI and automation?
Ulrich Buckenlei:
The role of humans will shift towards more creative and strategic tasks. As AI and automation take over repetitive tasks, the human contribution in innovation, decision-making, and creative problem-solving will become even more valuable.
XR Stager Newsroom Team:
Thank you, Mr. Buckenlei, for these profound insights and for taking the time for this interview. We wish you a pleasant journey and an inspiring and successful time at the Mobile World Congress 2024 in Barcelona.
About Digital Strategy Expert Ulrich Buckenlei (MBA)
Ulrich Buckenlei, born on January 7, 1975, in Regensburg, is a renowned digital strategy expert and visionary in the field of Industrial Metaverse and Spatial Computing.
He holds a diploma as a technical editor and an MBA from the Technical University of Munich.
As the founder, CEO, and Creative Director of VISORIC GmbH, he has made a name for himself in the industry. VISORIC specializes in AR, VR, and 3D real-time visualization, advising a wide range of clients worldwide, including world-renowned brands, large authorities, publishers, and organizations, as well as medium-sized and small businesses.
Ulrich Buckenlei’s clients include notable companies such as BMW, Audi, Siemens, the news magazine Der Spiegel, Magic Leap, Discovery Channel, ZDF, and the Bavarian Ministry of Economic Affairs. Buckenlei is actively committed to digital transformation and the development of innovative technologies.
Digital Strategy with Ulrich Buckenlei during CES 2024 in Las Vegas
Photo: © Ulrich Buckenlei during CES 2024
Are you ready to conquer the world of XR and need expert advice for implementation in your business?
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Email: info@xrstager.com
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Contacts:
Ulrich Buckenlei (Creative Director)
Mobile: +49 152 53532871
Email: ulrich.buckenlei@xrstager.com
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Email: nataliya.daniltseva@xrstager.com
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