Some campaigns used to fail due to access, others due to budget, others due to volume. What artificial intelligence makes possible today, and where it visibly hits its limits.

From the stage in Munich to the data protection question back home, what’s genuinely new and what’s been running for a while. Between image and infrastructure lies a decisive difference.

Short teaser: From the coffee robot in Shanghai to the 20,000-dollar home helper, what actually works today and what’s still promotional footage. There’s a real gap between the trade show floor and the living room.

OpenAI has released GPT-6 Astra, the first widely available AI model that operates 3D and design programs like Blender on its own, with mouse clicks and a keyboard.

Even before the halls of IFA 2026 in Berlin open, the Opening Press Conference already painted the picture of the coming show days. Ulrich Buckenlei was on site.

A wall that stops being just a wall: How LED rooms help teams stand together in front of machines and buildings that don’t exist yet, and decide faster.

Looks like an analysis, but it’s design. The article shows how Artificial Intelligence produces convincing data visuals, and which four questions help companies spot the difference.

A simple pinch of the fingers works today like a mouse click, with no controller at all. This article shows how that works.

A radar network detects in real time whether one of 29,000 tracked objects is on a collision course with a satellite. This article shows how that works and why this distinction is so hard to make.

A camera detects in real time whether someone has fallen, or simply bent down. The article shows how this works and why that distinction is so difficult.