Mobility of the Future Live from IAA Mobility 2025

A kick-off that sets new standards

When the gates open and the first premieres are unveiled, it is not just a trade fair – it is the beginning of a new chapter in mobility. The Press Day of IAA Mobility 2025 impresses not only visually but also in terms of content: Munich becomes the showcase of digital transformation. From autonomous concept vehicles to immersive XR presentations – the future drives here.

• Mobility as an experience: Vehicles, systems, and services are staged in real time.
• XR in the spotlight: Virtual showrooms and immersive brand spaces shape the experience.
• Innovation meets everyday life: Future technologies are presented as tangible solutions.

Press Day at IAA Mobility 2025

^{Image: © Ulrich Buckenlei | Impression from the press area at IAA Mobility in Munich}

The combination of technology, media staging, and live presentations made it clear: the mobility of tomorrow is digital, connected, and immersive.

XR and the Metaverse in the automotive industry

More and more manufacturers are presenting their models not only physically but also in XR environments. Visitors can configure vehicles in Virtual Reality, experience interactive AR navigation, or enter Metaverse spaces where design and function merge.

• Virtual showrooms: Customers experience models immersively – independent of location and time.
• Metaverse presentations: Brands rely on digital meeting spaces for exchange and sales.
• 3D real-time: Simulation and design merge into interactive product worlds.

XR experience at IAA Mobility

^{Image: © Ulrich Buckenlei | Virtual product presentation in real-time 3D}

IAA sets new standards for the integration of XR in marketing, sales, and customer interaction.

Artificial Intelligence as a gamechanger

AI is the invisible engine of the trade fair: it drives automated driving functions, smart services, and personalized mobility experiences. From generative design to adaptive driver assistance and predictive mobility – the diversity is enormous.

• Generative AI: Concept vehicles are developed using AI-supported design processes.
• Adaptive systems: Driving behavior, infotainment, and comfort automatically adapt to the user.
• Urban Mobility AI: Cities are managed more efficiently through real-time analytics.

AI systems in vehicles

^{Image: © Ulrich Buckenlei | AI technologies for driver assistance and personalization}

The key message: AI is not just an addition – it is the foundation of future mobility.

Digital Twins and Simulation

IAA Mobility 2025 also shows how digital twins are revolutionizing development, planning, and presentation. Vehicles, production processes, and entire urban systems are simulated in real time – and made tangible live.

• Vehicle digital twins: Development, testing, and presentation in a virtual environment.
• City simulations: Urban mobility is tested in real-time models.
• XR integration: Planning, visualization, and communication merge seamlessly.

Digital twins at IAA Mobility

^{Image: © Ulrich Buckenlei | Simulations and digital twins for vehicles and cities}

It becomes clear: digital engineering is the new basis for speed, efficiency, and innovation.

Video: Highlights of Press Day

This video summarizes the most exciting moments of Press Day – including AI innovations, XR presentations, and international premieres.

Press Day of IAA Mobility 2025 in review

^{Video: © Ulrich Buckenlei | Compilation of the official media recording for Visoric}

Visoric accompanies innovation with a media perspective

As an official media representative, Ulrich Buckenlei reports for Visoric directly from IAA Mobility in Munich. The goal: making innovation tangible – for decision-makers, developers, and designers of the mobility of tomorrow.

• On site: Up-to-date reports on AI, XR, Digital Twins & Metaverse in automotive
• In dialogue: Conversations with manufacturers, start-ups, and technology transformers
• Connected: For everyone who wants to make their innovations visible

Are you attending the fair and would like to present your solutions? Write to me – I look forward to the exchange!