With BMW at CES in Las Vegas: AR and AI Best Practices

With BMW at CES in Las Vegas: AR and AI Best Practices

CES 2025 in Las Vegas provided the perfect stage for BMW to showcase groundbreaking innovations. With a focus on Augmented Reality (AR) and Artificial Intelligence (AI), the automaker demonstrated how technology can make mobility safer, more efficient, and sustainable. Ulrich Buckenlei, CEO of Visoric, analyzes the highlights and best practices.

Ulrich Buckenlei reports from CES 2025: Driving into the future with BMW

^{Photo: © XR Stager | Ulrich Buckenlei at CES in Las Vegas.}

Vision Neue Klasse: Sustainability and Innovation

BMW’s Vision Neue Klasse is more than just a concept—it is a statement for sustainable mobility. The vehicle combines recyclable materials, an aerodynamic design, and cutting-edge technology to create a new driving experience. This innovation sets new standards for sustainable luxury vehicles.

• Sustainable Materials: Use of recyclable raw materials to reduce the ecological footprint.
• Aerodynamics: Optimized design for maximum efficiency.
• Intelligent Systems: Integrated technologies for greater comfort and safety.

BMW demonstrates how environmental consciousness and elegance can harmonize in the automotive sector.

BMW Panoramic iDrive

^{Photo: © BMW | Innovative cockpit with Panoramic iDrive.}

Panoramic iDrive: Augmented Reality in the Cockpit

With Panoramic iDrive, BMW brings Augmented Reality directly into the vehicle. The system seamlessly projects real-time navigation data and contextual information onto the windshield, providing an immersive driving experience. This system transforms the cockpit into a fully connected digital environment.

• AR Navigation: Live data and overlays directly in view.
• Personalized Recommendations: AI-powered route planning and driving instructions.
• Intuitive Control: An interface for navigation, entertainment, and connectivity.

Panoramic iDrive combines state-of-the-art technology with a user-friendly design that makes driving safer and more efficient.

XReal Integration in BMW

^{Photo: © BMW | Immersive experiences with XReal glasses.}

XReal Glasses: AR Experiences for Passengers

The integration of XReal glasses opens up entirely new possibilities for passengers. Combined with Panoramic iDrive, BMW delivers immersive experiences that extend beyond the cockpit. This system creates an interactive and entertaining environment for all occupants.

• Immersive Navigation: AR overlays that display surroundings in real time.
• Entertainment Options: Access to movies, games, and more directly in the glasses.
• Contextual Data: Information on destinations and traffic conditions.

With XReal glasses, BMW sets a new standard for interactive and immersive mobility.

Autonomous Driving Meets AI

^{Photo: © BMW | Intelligent technologies for autonomous driving.}

Autonomous Driving: AI Best Practices

BMW’s autonomous driving technologies leverage artificial intelligence to maximize safety and comfort. Hands-free highway driving and predictive maintenance are just two examples of its versatile applications. These technologies show how AI is shaping the future of mobility.

• Predictive Maintenance: Early identification of issues.
• Efficient Route Planning: Real-time adjustments through AI.
• Autonomous Driving: Safe and comfortable highway driving.

BMW demonstrates how AI technologies are fundamentally transforming the driving experience.

BMW and Sustainable Innovations

^{Photo: © BMW | Sustainable mobility of the future.}

Sustainability as a Central Focus

BMW combines cutting-edge technologies with sustainable concepts to develop vehicles that are both efficient and environmentally friendly. The connection between technology and sustainability is key to BMW’s success.

• Recyclable Materials: Reducing the ecological footprint.
• Connected Systems: Supporting sustainable mobility.
• Efficient Use: Optimizing resources through AI and AR.

With these approaches, BMW sets new standards for the automotive industry.

Video: BMW Highlights at CES 2025

Watch the video to see how BMW presented AR and AI technologies as best practices for the automotive industry at CES 2025. Ulrich Buckenlei summarizes the innovations:

Invitation to Collaborate

CES 2025 showcased how BMW is redefining the automotive world. Visoric helps companies leverage similar technologies for their own success.

• Individual Consulting: Strategies tailored to your specific requirements.
• Technological Integration: Seamless incorporation of XR, AI, and 3D tools.
• Innovative Solutions: Future-proof approaches for sustainable success.

Contact us today and shape your future with Visoric!